Does it mean spending hours in the gym, several times a week? Downing a bucket load of supplements each morning that cost an arm and a leg? Waking up every hour on the hour in the night to eat unseasoned chicken breasts?
If your life is fitness, then maybe.
Hugh Jackman reportedly did most or all of the above in getting ready to play Wolverine.
But if you're an average Joe or Jane wanting to simply look, feel and move a little better, all of the above aren't necessary (despite what many of those health and fitness magazines will have you believe).
Yes - moving well and crafting a body that you feel comfortable in no doubt takes a degree of hard work, dedication and patience.
But it doesn't have to consume every hour of your life if you don't want it to.
With that in mind, in this week's episode of The HERO Podcast, Jay Kim shares exactly how he was able to hack his fitness and transform his life (and how you can too).